How to prepare and market your yacht for charter

Owning a yacht brings with it a sense of freedom, opulence, and adventure. But when you’re ashore, why not let it generate income and provide an incredible holiday for those lucky enough to step on board? Putting your yacht on the charter market can transform your vessel from merely a private asset into something more: an exclusive experience for those who love being on the open water and appreciate the finer things in life. Whether you’re a first-time owner exploring this opportunity or already an established yacht owner, read on for our top tips to prepare and market your yacht for charter.

1. Create a flawless guest experience
   When guests charter a yacht, they anticipate top-notch service akin to a five-star hotel. Every detail matters, from the cabin furnishings to the entertainment options. If you're in the process of refitting or renovating your yacht, think about incorporating spa amenities. Alternatively, enhancing your collection of watertoys or ensuring your chef can prepare Michelin-worthy meals can significantly elevate the experience. These extra details and personal touches can create lasting memories and stand your yacht out from the crowd.
2. Focus on crew training and hospitality
   Your crew is the beating heart of any experience, and their service can make or break a charter. Our Crew Management team at Burgess source the best crew for your yacht, focusing on customer service, hospitality, and safety. A crew that’s attentive, professional, and warm leaves a lasting impression and fosters positive reviews, which can be crucial for attracting new clients.
3. Keep maintenance up to scratch
   Regular maintenance is essential for both safety and aesthetics. A well-maintained yacht reflects professionalism and care, which speaks volumes to both clients and brokers alike. It’s important to schedule regular inspections and maintenance checks to prevent unexpected issues and ensure your yacht is always ready to welcome guests on board.

1. Look for established expertise
   Choose a broker with a strong reputation in the industry and a proven track record in marketing and securing charters for yachts of your size and style. Brokers who are well-versed in your target market will have insights into client expectations and current market dynamics, allowing them to draw in the ideal clientele.
2. Consider their marketing reach
   In the world of superyacht charters, visibility is crucial. A broker with a global presence and connections to exclusive networks can effectively showcase your yacht to discerning clients. Whether it's through high-profile boat shows or leveraging digital platforms and strategic partnerships, a seasoned broker will employ a diverse range of marketing tactics.
3. Evaluate their Charter Management services
   Numerous brokers, like Burgess, provide extensive Charter Management services that take care of daily operations, bookings, and crew logistics. This streamlines the chartering process, ensuring that your yacht operates seamlessly, creating a positive experience for guests while relieving owners of unnecessary stress.

Charter Management

Our Charter Management team handles every detail involved in chartering, from guest requests to regulatory compliance. We work closely with owners and crew to ensure each charter meets the high standards, allowing owners to relax knowing their yacht is in expert hands.

Yacht Marketing

In this industry, image is everything. At Burgess, we invest significantly in a powerful visual narrative, creating a concise message that will impress, inspire and entertain. Our marketing specialists implement strategic, targeted campaigns worldwide to stimulate and drive charter interest. From photo shoots to advertising and PR, our marketing team applies the Burgess principles of quality and attention to detail to create and drive successful multi-channel global marketing programmes.

1. Offsetting maintenance and running costs
   Owning a yacht can be expensive, with costs that include crew wages and mooring fees. By chartering, you create a revenue stream that can help alleviate these expenses, making yacht ownership more manageable in the long run.
2. Keeping your yacht in prime condition
   With regular use comes regular upkeep. Chartering encourages ongoing care, ensuring your yacht remains in superb shape throughout the year. A well-maintained yacht not only holds its value but is also always ready for your personal enjoyment or potential sale.
3. Introducing your yacht to the charter market
   By listing your yacht with a reputable brokerage like Burgess, you enhance its credibility and appeal. Our established presence in the industry can draw in high-quality clients, elevating your yacht’s visibility and fostering valuable referrals.
4. Enjoying greater flexibility
   Chartering enables you to earn income during periods when you’re not using your yacht, providing the freedom to enjoy it at your convenience while still profiting from it when it would otherwise sit idle.

Interested in expanding the potential of your yacht? Contact Burgess today.

For owners eager to dive into the charter market, Burgess offers unmatched expertise and a full range of services to prepare, manage, and market your yacht. Whether you’re looking to generate income, keep your yacht in prime condition, or simply share your passion for the sea with others, Burgess is here to help you every step of the way.

Reach out to a member of the Burgess team to learn more about how we can help you unlock the full potential of your yacht on the charter market.

To find out more about Burgess’ yachts for sale and yachts for charter, please contact a Burgess broker. Alternatively, get in touch with one of our offices directly: London, Monaco, New York, Miami, Singapore or all other locations.